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Craig Ferla

Craig Ferla

Craig is the Country Director for Evidence for Action in Tanzania. As the Country Director, Craig is responsible for the overall management and leadership of the programme in Tanzania, including the development and delivery of the operational plan, and identifying strategic opportunities for partnership and collaboration.

Craig has spent the last fifteen years in executive/senior management positions of development programmes in Tanzania, Zambia and the wider region. Working with Restless Development as the Country Director of Tanzania from 1999 – 2008, and then Africa Regional Director from 2008 – 2010. His main focus has been on sexual and reproductive health (SRH) programming in the region, especially with regards to the SRH rights of young people and demonstrating their agency in providing the leadership in addressing challenges and opportunities regarding their own development needs.

Before joining E4A Craig spent the last two years as Country Director for Marie Stopes International in Zambia, developing and directing programmes that both directly provide services and also push for targeted policy change with regards to maternal health, with a particularly focus on reproductive health. Originally hailing from the UK, Craig has dedicated much of his professional and personal life to Tanzania over the past twenty years. He is married in Tanzania, and has extensive personal and professional networks having lived, worked and studied in Tanzania from 1993 through to 2008.

Fluent in Swahili, Craig has an intimate awareness of the context, geography, culture, and nuances across Tanzania. Craig holds a bachelor’s degree in Swahili and African Geography from the School of Oriental and African Studies, University of London.


The Census 2012 Mortality and Health Report: Flipping the evidence on its head…

QUALITY, quality, quality, of care... As much as large inequities exist across Tanzania with regards to availability, access to and utilisation of healthcare services, especially within our interest area of maternal and newborn health, but let’s all come together to demand that where there are healthcare services for our mothers and babies, let them be of the required quality, let these services be life-saving.

International Day of the Midwife: Investing in Midwives is Investing in Life

Midwives are synonymous with life. It’s simple: investing in midwives is investing in life. Craig reports from Mara, where they have marked International Day of the Midwife.

Break this deafening silence – we must all act NOW to save thousands of our babies needlessly losing their lives

It’s New Year 2015. I am determined to make this a Newborn New Year – newborn babies represent surely our most vulnerable and dependent human life.

Local Media Championing Mothers and Babies Survival

The partnership with the Union of Tanzanian Press Clubs (UTPC) is exciting - and it has the potential to tell every Tanzanian why they need to take action for out mothers and babies.

Kigoma--Raising the bar to save our mothers' lives...

Kigoma has delivered a resounding message during this year’s World Blood Donor Day celebrations: we can achieve our vision of a time when our mothers and babies do not needlessly die at that blessed moment of giving life, and that it is our collective responsibility to champion their survival.

Mothers and babies survival unites Tanzania's Parliamentarians

Evidence. Advocacy. Accountability. These are the drivers of our theory of change, with our conviction resting on the outcome of better allocation and use of resources, and as a result our health facilities are equipped to save mothers and babies lives. A few days ago we were privileged to see the potential of this theory of change in action.

Now let's save 18,000 lives in the next 600 days

If the commitments to implement the Sharpened One Plan are honoured, then we could save the lives of 18,000 mothers and babies by the end of next year.

Leadership from the top for our mothers and babies

I was unsure whether the Prime Minister realised the tragic scale of the loss of our mothers and babies in Tanzania. So, I took it beyond the comfort zone of aggregate statistics.

When will it be our turn?

The health sector is not one of the prioritised sectors in the Big Results Now programme, for ambitious, transformative results in the short-term. Why not?

What a difference six months make

During a visit to Mara just before the end of last year I had a meeting with the regional health management team who took the opportunity to feedback on the progress so far since the strategy was launched only a few months earlier. I must admit I was really impressed by the momentum and achievements to date. Proud indeed.