Advocacy is a complicated process which requires significant adaptation and planning in order to be successful. This revised handbook provides an approach and various techniques to assist coalitions, civil society organisations and other stakeholders in performing gender transformative advocacy that fosters accountability, is evidence based, and responsive to the political economy context.

This handbook is available for public consumption based on work from the Evidence for Action-MamaYe (E4A-MamaYe) project managed by Options Consultancy Services Ltd. The methods described in this document build on a range of existing advocacy approaches and toolkits. These techniques were adapted based on what has been learned since the start of the E4A-MamaYe project in 2012 and respond to insights provided by the E4A-MamaYe teams in Kenya and Nigeria.

E4A-MamaYe works to catalyse change by bringing together government, civil society, and health practitioners to use existing information and resources to identify why women and babies are dying of preventable causes.

E4A-MamaYe facilitates coalitions to:

  1. Identify the reasons why women and babies are dying.
  2. Agree on how available resources can be used most effectively to address these reasons.
  3. Advocate for the changes needed.

As a result, government and health practitioners are better able to respond appropriately to the issues causing unnecessary deaths and injuries. This means women and children have better access to improved quality health services and more women having safe births.

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